Welcome to the shop at home division of the Floor Trader of Tacoma, a Paulson Enterprises business. The Paulson family has been in the flooring business since 1921 and has served the Puget Sound area since 1934. Being a fourth generation family owned and operated flooring store with multiple divisions throughout the years, we have come to love and know our community. Serving the grandchildren of previous consumers is a wonder experience says Dean Paulson, one of the companies owners and operators. We have built our reputation on bringing the best values in products backed by the personal service that our business was founded on.

Heading up this division is Jason Gerrard. Having 20 years in the floor covering and remodel industry with his first 10 years spent installing floor coverings and counter-tops as an independent contractor in the Seattle area, Jason has proven to go above and beyond for our company, ensuring the personal family touch people have come to expect from our company.

Prior to founding Seattle Flooring Company, Mr. Gerrard served as General Manager for Ideal Interiors, a locally-owned remodel / floor covering company. Jason led the company to reach record sales during his time there and developed strategic methods of operation that brought the company success. Furthermore, he established clients based on longevity and dependable customer service. Not only does his clientele spawn nationwide, but also individual homeowners in need of an expert. Mr. Gerrard’s broad range of experience coupled with industry knowledge is what drives SFC forward. His relentless commitment to our mission statement ensures SFC will be a household name for years to come.

Jason and his wife Tiffany have one child together (Kohen) and he keeps the Gerrards busy! They enjoy soccer, baseball, karate, camping, ATV’s, BBQ, hiking, and campfires with family and friends.